Kidd Kraddick, the upbeat morning radio personality whose show was heard on Mix 96.1 in San Antonio and on dozens of other music stations around the country, died suddenly Saturday at the age of 53, his publicist tells 1200 WOAI news.
Kraddick died as he was participating in his annual charity golf tournament in New Orleans to benefit Kidd's Kids, his charity of 21 years which raised millions of dollars for terminally ill children.
"He died doing what he loved, and his final day was spent selflessly focused on those special children that meant the world to him," a statement posted on Kraddick's web site said.
The cause of death was not released by Kraddick's publicist, but several reports indicated a brain aneurysm is suspected.
Kraddick's Facebook page on Sunday included more than 10,000 comments of condolence, many recalling how Kraddick's morning show 'made morning's bearable.' Many moms talked about how they bonded with their kids on the drive to school in the morning by listening to Kraddick.
Kraddick billed his morning program as 'the most listened to contemporary morning show in America," and he had just added a TV version of his show on DishNation.
Dallas Mavericks' owner Mark Cuban was among those posting condolences.
"You were an amazing man and a friend," Cuban wrote. "You are already missed."